The challenge
Listings were managed in a spreadsheet and posted manually to portals. The website showed stale properties, which cost the agency credibility with buyers who arrived expecting availability.
What we did
- Built a listing system with agent logins, photo management and automatic expiry
- Added map-based search with filters buyers actually use
- Created genuinely distinct locality pages with real local detail, not duplicated text
- Completed and optimised the Google Business Profile properly
- Set up a review habit that runs without agency involvement
The result
Ranked in the map pack for 9 of 12 target localities. The figures below are measured against the three months before launch, using the client's own analytics rather than ours.
9/12
Localities in map pack
+186%
Organic enquiries
0
Stale listings
3.2×
Profile views
”
The locality pages were the thing. They refused to copy-paste them and made us supply real detail for each area. It took longer and it is the reason they rank.
DR
Deepak RanaDirector, Urban Estates
