The challenge
Two previous agencies had spent eighteen months and a substantial budget. Conversion tracking had never been set up correctly, so nobody could say which campaigns produced the twelve clients they had won.
What we did
- Fixed conversion tracking first — including call tracking, which was entirely missing
- Rebuilt the account structure to separate high-intent from research searches
- Added 340 negative keywords in the first month, cutting obvious waste
- Built dedicated landing pages per service instead of sending ads to the homepage
- Ran creative tests continuously on Meta rather than setting and forgetting
The result
4.2× return on ad spend; cost per lead down 46%. The figures below are measured against the three months before launch, using the client's own analytics rather than ours.
4.2×
Return on ad spend
-46%
Cost per lead
+118%
Qualified leads
340
Negatives added
”
We had been through three agencies before Corewebbers. This is the first team that actually explained what they were doing and why. Our cost per lead on Google Ads dropped by 46%.
SI
Sneha IyerMarketing Head, Nimbus Interiors
