The challenge
Traffic was healthy and growing, but seven in ten shoppers who added to cart never completed the order. The checkout ran to five steps, forced account creation, and only revealed shipping costs on the final screen.
What we did
- Ran session recordings to find exactly which step lost people
- Collapsed checkout from five steps to two, with guest checkout as the default
- Showed shipping cost and delivery date on the product page
- Rebuilt product pages around size guidance and returns, the two biggest objections
- Added abandoned-cart recovery over email and WhatsApp
The result
Checkout abandonment cut from 71% to 44% with a rebuilt cart flow. The figures below are measured against the three months before launch, using the client's own analytics rather than ours.
-27pts
Cart abandonment
+38%
Revenue per visitor
+52%
Mobile conversion
0.9s
Load time
”
We assumed we had a traffic problem. They showed us in the first week that we had a checkout problem, and fixed it. Same traffic, far more orders.
MS
Meera ShahE-commerce Head, Aurora Retail
